Another Amazon gadget brand has strangely disappeared: Choetech


If you’re in the market for a new charger or cable, you might find fewer brands on Amazon than you expect, as at least six of them have mysteriously disappeared. The giant retailer confirmed last month that it had phased out Aukey, Mpow, RavPower, Vava and TaoTronics, but now a sixth gadget maker has also vanished in a cloud of smoke: Choetech, a company perhaps best known for its cheap wireless chargers. (A few Edge staff members have them seated at this time.)

Amazon doesn’t speak this time, but the modus operandi is the same: If you visit Choetech’s seller page on Amazon, you’ll see the same revealing empty boxes where the company’s products were located. Choetech searches only show products from other sellers instead (via xda-developers). As far as I know, the store was taken down several days ago, with reports on social media of its disappearance dating back to July 3.

Choetech’s seller page on Amazon has holes where the products were.

It is not hard to imagine why this could have happened. Amazon amid crackdown on fake five-star reviews and numerous gadget sellers were caught red-handed trying to pay customers to boost their score. (Amazon banned inflammatory reviews in 2016.) When we asked about Choetech, Amazon only told us about its June 16 blog post which deals with the new crackdown.

Choetech, aka Shenzhen Dak Technology, did not immediately respond to requests for comment.

We also haven’t received feedback from any of the earlier gadget brands that Amazon has confirmed to have removed – but it looks like some of them may be trying to dodge the ban with seller names. slightly different. Although Aukey and Mpow no longer have a direct presence on Amazon, you can still find some of Aukey’s wireless headphones there under the “Key Series” brand, and Amazon is also currently selling the “xMpow MFly”, which appears to be be an Mpow product.

If you receive inserts in your Amazon packages, suspicious or not, electronic or not, can you send me pictures to [email protected]? I collect them for a future story.

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