Client sues Denver Dating Co. for lack of women in database
On a Denver dating site, not all single women would be that many.
The operator of The Denver Dating Co. has been sued by a customer who claims the service has overstated the extent of its user base.
Ian Cross, 29, filed a lawsuit Oct. 8 against Nevada-based HMZ Group, accusing the company of fraudulent inducement, breach of contract and deceptive marketing practices.
The Denver Dating Co. – which did not respond to a request for comment – advertises itself as an all-inclusive, members-only service that requires users to go through a thorough screening process and “make sure they’re members.” functionalities of our community ”.
The company says it offers its members a professional photography session and offers in-person sessions with corporate matchmakers.
According to the lawsuit, Cross “was interested in hiring a dating service to meet single women his age” and met a representative named Lisa from Denver Dating Co. in January, according to the lawsuit.
The rep told Cross that what sets his business apart from other dating services is the “size of the database with a” huge number of single women in the 25-35 age bracket, “and there has been a recent influx of new members in this age group because of the “wave of ruptures” caused by the pandemic, “says the lawsuit.
Cross, based on Lisa’s description, paid $ 9,409 for a membership in The Denver Dating Co. and was granted access to the website in February. Then he found out that there were only five women between the ages of 18 and 35 active in the database, according to the lawsuit.
“The Denver Dating Co. uses online reviews of fake or fictitious clients to create a false impression among the public about the quality and characteristics of its service,” the lawsuit said.
Several complaints were filed against The Denver Dating Co. with the Better Business Bureau, alleging, among other things, that the company had poor communication skills and used “high pressure sales tactics” to sign new clients.
Eric Coakley of Coakley LLC, who represents Cross in the lawsuit, told BusinessDen that Cross contacted the company about the lack of users, and The Denver Dating Co. responded that “they were working on it” and said subsequently ceased to communicate with him.
Cross hired Coakley to write a demand letter to The Denver Dating Co. in April, asking for a refund, but received no response. So he started the trial.
Coakley investigated the online profiles leaving rave reviews and found that they were created shortly before the reviews were posted and appeared to be fake.
Cross – the co-founder of Denver-based Spire Credit, according to his LinkedIn – is asking for an undisclosed amount of damages.