Hornitos® Tequila enters the ready-to-drink category with the launch of Hornitos® Tequila Seltzer

CHICAGO, March 25, 2021 /PRNewswire/ — Ready to start your summer seltzer season? Hornitos has you covered. Hornitos® Tequilaa premium tequila brand founded on the belief that nothing great ever happens without taking risks, announced the launch of a bold new line of ready-to-drink tequila drinks, Hornitos tequila seltzerwhich hits shelves in the US starting this week.

The products combine real Plata tequila with refreshing seltzer water, making it the perfect choice for those looking for a refreshing ready-to-drink cocktail for their high-energy moments this season. Hornitos tequila seltzer is available in two natural flavors – Lime and Mango – without any artificial sweeteners.

From its beginnings — when the founder don francisco launched the brand in honor of Mexico’s Independence Day over 70 years ago – Hornitos has a long history of pushing boundaries for the betterment of tequila. With the creation of Hornitos Tequila Seltzer, the brand continues its spirit of innovation, offering fans of tequila and hard seltzer simple convenience without having to compromise on the bold flavor and quality Hornitos is known for.

“The tequila and ready-to-drink cocktails segments are currently two of the fastest growing segments in the spirits category, with hard seltzer retail sales up 225% in the last year alone. “, said Rachidi HodariCEO of Tequila at Suntory Beam. “With our pioneering history, we’re excited to seize this momentum and bring together tequila and seltzer water to deliver a whole new Hornitos Tequila experience for those looking for a premium, refreshing ready-to-drink beverage.”

Starting this week, Hornitos Tequila Seltzer will be available in select markets and nationwide this summer. Each variant contains less than 115 calories and natural ingredients. Ready-to-drink tequila seltzers come in 12 oz cans, contain 5% ABV, and have a suggested retail price of $11.99 per pack of four.

Alongside the launch of Hornitos Tequila Seltzer, Hornitos invites adventurous fans aged 21 and over to take the opportunity to pursue their own shots in-store and on social media, with the chance to earn more $40,000 in experiences, prizes and adventures. For more information on the “Call The Shots” giveaway, fans can visit CallTheShotsGiveaway.com.*

Hornitos tequila seltzer joins the tequila leader’s premium portfolio, which also includes Hornitos Plata Tequila, Hornitos Reposado Tequila, Hornitos Añejo Tequila, Hornitos Cristalino Tequila and Hornitos Black Barrel Tequila.

To learn more about Hornitos Tequila and its brand history, visit www.hornitostequila.com or follow Hornitos Tequila on instagram, Twitter and Facebook.

*No purchase necessary. You must be 21 or older to participate. Making a purchase will not improve your chances of winning. The Hornitos Tequila Seltzer “Call the Shots” promotion (“Promotion”) sponsored by Jim Beam Brands Co. (“Sponsor”), and is administered by Prize Logic, LLC (“Administrator”). Promotion starts on April 30, 2021 and ends on June 30, 2021 (“Promotional Period”). The promotion consists of an “instant play” and a “sweepstakes”. The Administrator’s computer is the official clock for the Promotion. You can participate in the promotion via online registration.

About Hornitos® Tequila
Hornitos® Tequila has a history of breaking tradition dating back to 1950 when the founder don francisco launched the brand in honor of Mexico’s Independence Day. The Hornitos tequila family retains by Don Francisco living legacy, using the same high standards to grow the best and tastiest agaves, turning them into premium tequilas that everyone can enjoy. He took the famous spirit to new heights with the robust Agave Reposado, broke the rules to create a crystalline Plata, went beyond tequila standards to create an ultra-sweet and aromatic Añejo and pushed the boundaries of tequila innovation with barrel-aged whiskey. Hornitos® Black Barrel® Tequila and Hornitos Cristalino.

70 years later, Hornitos is inspiring fans to embrace the same boundary-pushing mindset with its “A Shot Worth Taking” campaign that shines a light on the extraordinary things that can happen when people are willing to take a chance. . Since creating “A Shot Worth Taking” in 2017, Hornitos has empowered fans to have their shot taken and provided funds and opportunities to make their aspirations come true.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers around the world call upon the company’s brands, including iconic Jim Beam and Maker’s Mark bourbon brands, Suntory Kakubin whiskey and Courvoisier cognac, as well as world-renowned premium brands such as Knob Creek, by Basil Hayden and Legent bourbon; Japanese whiskey Yamazaki, Hakushu, Hibiki and Toki; Scotch Whiskey Teacher’s, Laphroaig and Bowmore; Canadian Club whiskey; Tequila Hornitos and Sauza; EFFEN Vodka, Haku and Pinnacle; Gin Sipsmith and Roku; and premium On The Rocks cocktails.

Beam Suntory was formed in 2014 by combining the world leader in bourbon and the pioneer of Japanese whiskey to form a new company with a deep heritage, a passion for quality, an innovative spirit and a vision of Growing for Good. Based at Chicago, Ill., Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information about Beam Suntory, its brands and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Drink responsibly. Hornitos® Tequila, 40% alc./vol. ©2021 Sauza Tequila Import Company, Chicago, IL

All trademarks are the property of their respective owners.

SOURCE Tequila Hornitos

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