Netflix announces India’s first dating reality show

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NEW DELHI: US streaming platform Netflix has announced its first Indian reality TV show IRL: In Real Love. Produced by content and branding communications studio Monozygotic, IRL: In Real Love will add to titles already available on the platform like Indian Matchmaking, Love is Blind and Too Hot to Handle, among others, which also focus on l love, dating and finding the right partner.

Last year, the platform owned by Reed Hastings produced What the Love! With Karan Johar where the famous filmmaker played the role of matchmaker for singles in search of love. In 2018, its rival Amazon Prime Video released Hear Me. Love Me based on the concept of blind dating, hosted by Shilpa Shetty.

“We are delighted to expand our offering into the reality genre with a distinctive dating format, IRL: In Real Love. The concept is a true reflection of the times we love and live in. The choices and the puzzles that we meet every day will be put to the test in the series’ unique social experience, ”Tanya Bami, director, International Originals, Netflix India, said in a statement.

Even though fictional properties, both web shows and movies, dominate video on demand (VoD) screens, a slew of streaming platforms and content creators are increasingly relying on local Indian content. non-fiction. The telugu streaming platform aha Video has launched a chat show with actor Samantha Akkineni called Sam Jam while production house EndemolShine – which makes Bigg Boss, Khatron Ke Khiladi and Masterchef in India – seeks to adapt some of its international formats for the country. VOOT sees a lot of traction for its TV content, including exclusive snippets from reality shows like Bigg Boss, Roadies, and Splitsvilla while Amazon Prime Video wants to build on its list of comedies with the Tamil version of Comicstaan in addition to a series of sports docu Sons of Soil: Jaipur Pink Panthères. The platforms say the level of engagement and interactivity is always higher for non-fiction, especially with a younger audience looking for believable characters to connect with.

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