Panera’s Unlimited Sip Club: Get 2 Months Free Drinks

In April, Panera expanded its unlimited coffee offering to include all beverages. The first of its kind Unlimited Sip Club, which is usually priced at $10.99 per month, gives you exactly what it sounds like: unlimited coffee, iced tea, lemonade, and fountain sodas.

Now Panera is launching a whole week of savings with two months of free unlimited Sip Club for new subscribers who sign up on September 29, aka National Coffee Day. Existing members will also get a $2 discount on drinks and smoothies from the barista. The offers don’t stop there either.

Here is the full range of MyPanera promotions of the week:

“We see our MyPanera loyalty program as an extension of the warmth we show our customers in our bakery cafes. For us, it’s about creating meaningful relationships and delivering personalized value,” said Eduardo Luz, brand and concept director, in the press release. “We create loyalty by knowing our MyPanera members deeply. We strive to understand and deliver exactly what delights them.”

Now, if you’re wondering, what is “choice in MyPanera Rewards?” You’re not alone. I had the same question. Here’s the deal: the program is rolling out new choice-based rewards that allow for options based on personal preference instead of just pre-selected rewards.

“Our customers have been asking for more choice in their MyPanera rewards and we are excited to bring this new experience to our loyalty program,” Meenakshi Nagarajan, Senior Vice President of Loyalty and Recurring Revenue, added in the statement. “Our MyPanera members each have their own Panera favorites and we are thrilled to see this reflected in our rewards, providing them with personalized surprises that match their own individual journey.”

You can register for Online MyPanera Rewards.