Social Apps From Grocery Shopping to Marriage: Why Kolkata’s Confidence in Bumble Grows
A forehand in 2021 has more possibilities than ever and for apps like Bumble that prioritize productive trade, this is a watershed moment. After a year of anxious isolation, people around the world are looking to make connections – romantic or otherwise. At the very least, that makes sweeping more important than just a moving activity.
When it launched in 2014, Bumble’s main priority was to design a secure virtual space for women (in Bumble, women always take the first step), but over time the app has managed to declutter the idea to socialize with Bumble BFF and Bumble Bizz. . This compartmentalized approach gave the app an edge over its bigger rivals, as it maximized the chances of engagement through friendly and professional networking.
“Globally, we are committed to creating a space where relationships are healthy and fair for all genders. At the start of the pandemic, we knew we were in a good position to switch to virtual dating because we already had our voice calling and video chat features in place. In fact, we recently found that 40% of Indian singles claim to opt for virtual dating in 2021, ”said Samarpita Samaddar, communications director of Bumble India.
Samaddar also revealed that at 47 percent, Kolkata ranks highest in India, when it comes to virtual dating, with Mumbai in second at 40 percent. Migration of Kolkatans, for example, favors Bumble as it helps them make friends in a new town. The app is extremely viable as a socialization tool since users can use its versatile design to explore their sexual preferences.
When it launched in 2014, Bumble’s main priority was to design a safe virtual space for women, but over time the app has managed to declutter the idea of socializing with Bumble BFF and Bumble Bizz.
“When I moved to Mumbai for my postgraduate studies, I explored dating girls for the first time. I dated one of my matches, but we realized we weren’t romantically compatible. However, we decided to go shopping together every week as we were both new to the city and didn’t know many people. It made my first few months in Mumbai less lonely because I had someone who was going through the same things as me, ”said Farida Bakkalla, a working professional.
Bakkalla also managed to meet someone who shared her fondness for twisted documentaries, while another match helped her get some weight training.
With 47%, Kolkata ranks first in India when it comes to virtual dating, with Mumbai coming in second with 40%. Migration of Kolkatans, for example, favors Bumble as it helps them make friends in a new town.
Samarpita Samaddar, Communications Director of Bumble India
“Despite moving from Mumbai, I still watch documentaries with my match on Netflix Watch Party, followed by enthusiastic chats (it’s really cool talking to someone who doesn’t judge me for what I’m watching). I met another match for coffee and told him that I had never tried strength training and wanted to experiment. He was planning to go to the gym and took me out, which I would never have done on my own. We trained for almost two hours and we still work together on Zoom sometimes, ”Bakkalla said.
Another user Prachi Goel accidentally reconnected with an old school friend on Bumble and ended up swapping playlists. She also met someone who taught her the hula hoop and gave her ice cream.
“I used the travel feature once during the pandemic and got matched with this guy from Pune. It’s been a year, and we’re still swapping memes every day, we’ve been there for each other’s stockings as well. The point is, I keep removing and reinstalling Bumble and tend to correspond with the same people. It’s actually nice to catch up and watch them grow over a period of time, ”Goel says.
Kolkata couple Ishita and Rishabh met via Bumble
For the Kolkata couple, Ishita and Rishabh, things went pretty quickly. Samaddar shares that Ishita downloaded the app in 2020 and was won over by Rishabh’s idea of pairing homemade mutton curry with wine for a date. The couple first met in October 2020 and on their second date they professed their love for each other with the “I love you”. After about six months of dating, they finally tied the knot in June 2021.
“We are committed to providing a safe space for kind and respectful connections where you can be your authentic self,” adds Samaddar. Lately, the platform has introduced a variety of features to make virtual interactions more interesting, like Night In (one-on-one video chat games), Video Notes (sending short videos with Snapchat filters to break the ice) and Bumble even added an option to share your COVID preferences (virtual or in-person meetings).