Tinder distributes 1,000 free COVID tests to encourage dating

  • Tinder is giving out 1,000 free COVID-19 tests so couples can have a date.
  • Tinder users can claim the test kits through the app, starting on Saturday.
  • Some states have lifted COVID-19 restrictions, allowing people to return to restaurants and cinemas.

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The Tinder dating app is distributing pairs of COVID-19 tests to its users to encourage them to resume dating in the spring.

Users in the United States will be able to book two tests directly through the app – one for themselves and one for their match.

Tinder is distributing a total of 1,000 Everlywell COVID-19 home test collection kits, so 500 couples can have a date. Users can claim the kits on a first-come, first-served basis starting at 7:00 p.m. ET on Saturday. Tinder will then publish the kit releases.

In February 2021, mentions of “going on a date” in Tinder’s US bios hit an all-time high.

“The pandemic hasn’t lacked meeting barriers, but we think our members are pretty optimistic about their return,” Nicole Parlapiano, Tinder vice president of marketing for North America, told Insider.

“On January 3, Swipe activity reached 3.4 billion, which was one of the busiest days in the entire pandemic,” she added. On Tinder, users “swipe” left or right to say whether or not they want to correspond with another user.

Tinder

Tinder distributes 1,000 home test kits.

Tinder


It comes as some states, including Texas, Michigan, Massachusetts, and Louisiana, have lifted COVID-19 security measures, including restrictions on places commonly visited on dates such as restaurants, movie theaters and the bowling lanes.

More and more people turned to dating apps during the pandemic as they looked for virtual ways to meet new people. Insider Intelligence predicted that the number of smartphone dating app users in the United States would reach 26.6 million by the end of 2020, an increase of 18.4% from the previous year.

The coronavirus test is going to be the new test STD, the founder of the premium dating app concierge service Love, told Insider’s Hillary Hoffower.

But experts say people should always be careful when having dates.

“[Testing] don’t tell you what’s going to happen next week, ”infectious disease specialist Dr Sandra Kesh told Insider. “It doesn’t tell you if you had the infection last week and don’t shed enough virus to make the test turn positive.”

Read more: OkCupid Founder and ShopRunner CEO Reveals How Similar Online Dating and Shopping Apps Are

Kesh recommended that people who are on dates ask their partner what their social circle is, how they distance themselves socially, what they do for a living, and if they wear a mask, before meeting them.

Now that COVID-19 vaccines are being rolled out across the United States, the focus may shift from testing to vaccines.

Singles get more “likes” on OKCupid if they’ve received a COVID-19 vaccine, Insider’s Dr. Catherine Schuster-Bruce reported. And the dating app said it saw a 137% increase in mentions of the “vaccine” on its profiles around the world between November and January.

Tinder’s test kits will be available on a first-come, first-served basis, starting at 7 p.m. ET on Saturday.


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