Tinder hack: Vancouver company helps reorganize online profiles


Launched in 2018, the company hires photographers in Vancouver, Kelowna, Los Angeles and Seattle.

For those who dip their toes into Vancouver’s online dating scene again and maybe think their two-year-old bathroom selfie doesn’t cut it anymore, there is a local company that specializes in authentic overhauling your dataability. in line.

Justin Veenema created Photos for Tinder in 2018 with the goal of bringing people who had almost given up online dating back to the scene.

Over time, Veenema found a nice photo, while useful, was not the recipe for the matches. Fortunately, Veenema’s experience lies in marketing and analytics. So by creating panels to analyze the decisions of many left and right sweeps, he was able to focus on the matching formula.

“The best photos that work on any dating app, actually aren’t when the person looks really cool and looks really badass,” Veenema said in a recent interview with Vancouver is awesome. “It’s actually when they’re laughing, having fun, smiling and really being themselves in an authentic way.”

“The sexiest thing on planet Earth”

Getting an authentic, full-toothed smile can sometimes be a challenge during a photoshoot, Veenema said. He explained that many of his clients use his services because online dating has been such a bad experience that they feel like they have no choice but to try something new.

“They are sort of in a vulnerable state,” Veenema said. “They’re not like, ‘Oh, I can’t wait to have a photoshoot. “They go there less than excited.”

This can be especially difficult for male clients, but that’s where the client-photographer relationship comes in, Veenema said.

“Guys, I think we’re taught just not to really laugh and smile, like freely. I don’t know what that is,” he added. “The most important thing is to smile, to show your teeth. It’s the sexiest thing on planet Earth when you have confidence in yourself.”

Photos not just for Tinder

Of the people who use Photos for Tinder, Veenema said it was around 80% male and 20% female; However, most women use the photos for professional purposes such as their personal branding or websites.

“Most people don’t really have the opportunity to get good photos of themselves, especially guys,” Veenema continued. “For a lot of guys, we’re just using a mishmash of old photos that someone took of us at one point.”

Photos for Tinder was created in 2018 with the aim of bringing back to the fore people who had almost given up online dating. By Photos for Tinder

While some might raise a critical eyebrow at the seemingly vain nature of Photos for Tinder, Veenema maintained that the work came from a place of benevolence.

“In fact, I can help some really, really amazing men and women in this area of ​​their life that destroys their confidence,” he said. “Not being able to find love is a really devastating feeling.”

A strict authenticity policy

Judging a person on photos and a profile they create can be a gamble, especially in a world where Photoshop exists. However, Photos for Tinder has a strict authenticity policy.

“We will never try to make someone look better than they actually do,” Veenema said, adding that he had the odd request to “make it look” like a client has more hair than he does. he really doesn’t or he looked thinner.

“We just won’t work with these clients because there is no point in cat fishing. Eventually you will meet these people,” he said.

Learn to know you

If you’ve ever stared at the blinking cursor dot when figuring out how to sum up your entire personality in 100 words or less, there’s help for that, too.

Last year, Veenema brought in a professional writer who creates unique and tongue-in-cheek biographies for clients based on their responses to a personal questionnaire.

“It goes through everything from their interests and tastes to what they like and dislike, to the type of people they are interested in and their dating goals,” said Veenema.

In recent years, Veenema has been able to hire photographers in Kelowna, Los Angeles, and Seattle to help revamp many online dating profiles.

In Vancouver, shooting locations include Gastown, a photographer favorite for his mix of old-fashioned charm, exposed brick walls and colorful lanes. There’s also Metrotown for outdoor shots and Canada Place for its upscale architecture.

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