Vegetarian Butcher Tells Dating Apps To Let Users Specify Food Preferences


The Vegetarian Butcher has used traditional dating apps like Hinge, Bumble, and Grindr to allow users to specify their food preferences on their dating profiles.

According to new research from the plant-based meat brand, three-quarters of Britons believe it is important to date someone with similar food preferences. 9% said they would be completely discouraged if a potential date followed a different diet, and 56% said it would be a breakup if the other person’s values ​​did not match theirs.

But 75% of dating apps don’t give users the option to specify their food preferences, despite being able to list factors like astrological signs, Brexit opinions, and Covid vaccination status.

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The Vegetarian Butcher’s findings echo the results of a German study in 2018, which found that 79% of vegans would not date a meat eater who had no intention of giving up meat. Two-thirds of the vegans in the study said it was important that their partner was also vegan.

As veganism and vegetarianism gain popularity, dating apps are emerging to cater to those who avoid meat. The most popular, Veggly, celebrated over a million matches earlier this year. Another app, Vegandr, launched in 2020 and has a built-in restaurant finder for dates.

“At The Vegetarian Butcher, we believe that we don’t have to sacrifice anything to savor our food,” said Inna Elwell, Senior Director of Marketing at The Vegetarian Butcher. “What we choose to eat can be a crucial part of who we are and therefore should be taken just as seriously in the world of dating and connecting with one another. Our mission is to lead a food revolution that makes plant-based nutrition the new normal. By making sure this is respected in all aspects of our consumers’ lives, including the pursuit of love, we can make real change together.

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